Further Music Video Analysis

Genre

The music videos i have analysed fit under the genre of "blue-eyed soul". I know this due to the codes and conventions which include stereotypical baggy, individual, stylish clothing and subtle make-up. Also the band which is present in both VV Brown and Gabriella Cilimi Videos' which play the guitar and support dread locks for example.

Audience

I think the audience for "blue-eyed soul" is mainly women because the lyrics along with the music videos, empower women. Unintentionally all of the videos i have analysed feature lyrics which support women and relate to them during the break down of a relationship. Stereotypically it is known for women to relate to lyrics, what is happening during the music video is relating to them personally. This helps the audience form an artificial relationship with artist.

Narrative

Joss stones video follows a clear narrative in which we see Joss leaving her Boyfriend because she found out about what we can only assume is him cheating (this is shown through flash backs as Joss is writing her letter). VV Browns video also follows a clear narrative, as an audience we follow VV's story of how she has witnessed her Boyfriend cheating on her. The shots of him and his other lover are shown through the point of view of VV empowering women. Amy Winehouses' video doesn't follow such a clear narrative, as the audience we assume that she has just broken up during a serious relationship and she is experiencing different emotions.

Representation

The representation of females through out the videos i have analysed empower them and show them as powerful and independent, especially in Joss Stones, Gabriella Cilimi and VV Browns video. In Amy Winehouses' and Adele's video it portrays women in a much more typical way experiencing difficult emotions, however staying positive and therefore reinforcing the inner strength women have, challenging stereotypes.